![]() Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion. Thanks to this offering, LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with digital cards of players from LaLiga. This story has been updated to add that Alexis Ohanian is also founder of Seven Seven Six.Sorare, the fantasy football platform, has today announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licences. After all, "people WANT to celebrate their Super Heroes, men and women alike, and missing this opportunity is going to look idiotic in 20 ," Ohanian tweeted. ![]() Those buying NFT-based collectibles bet that the market will appreciate as physical trading cards have. "This generation knows that a smart contract and the digital good it reflects or a CryptoAsset are a better investment than old school see, touch or feel uses," Cuban wrote in a January blog post. Like Ohanian, investor Mark Cuban also predicts the NFT market will disrupt the sports collectible market, along with the art, music and movie industries. Right now, 18% of Sorare users are women, despite the platform not yet offering any collectibles of women athletes, the company says. Ohanian is an angel investor at Sorare, and one of "the big projects" he is working on with the company is to get women's soccer on the platform, a spokesperson at Sorare tells CNBC Make It. Indeed, Dapper Labs is "actively building out experiences for women's sports," a spokesperson for the company tells CNBC Make It, "including the WNBA." Ohanian continued to note that "the billions we've seen so far in trading cards" transactions on platforms like NBA Top Shot and the soccer digital collectible platform Sorare "is ignoring half the world (for now)" by not yet selling collectibles from women's sports. can invest in 'Megan Rapinoe' stock?" Ohanian asked. Women are undervalued, just as they are in other markets, despite actually having much more influence on dollars," Ohanian tweeted, also pointing out that women control a greater portion of consumer spending than men.įor example, he said, "you've already seen the mimetic strength" of Megan Rapinoe, a legendary American professional soccer player. "These markets are male-dominated right now. And that wasn't just a one-off situation - NBA Top Shot has generated more than $230 million in sales so far, CNBC reported.Īlthough the collectibles have so far been centered mostly around men's sports, Ohanian predicts the NFT market for women's sports collectibles will be even larger. In February, an NFT highlight clip showing a LeBron James dunk sold for more than $200,000 through Dapper Labs' NBA Top Shot, an online platform that sells NFT collectible "moments" of popular players. And, since they run on blockchain, a decentralized digital ledger that documents transactions, ownership and validity of the asset the NFTs represent can be tracked. ![]() NFTs can be bought and sold, just like physical assets. NFTs are unique cryptocurrency tokens used to represent digital assets, including works of art, sports collectibles and video clips, to name a few. "Save this tweet," he added, noting that women investing in the market for NFTs and other digital assets "will change the game," especially as the user experience and interface for the platforms improve over time "and the market gets more efficient liquid."
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